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Research papers

Discovering brand impact

The world creates 2.8 quintillion bytes of data per day from unstructured data sources like consumer complaints and feedback, text, messages, email and documents, survey and social media posts. Gartner defines unstructured data as content that does...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Henry Cheang, Stephen Paton
June 15, 2015
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Citation

Cheang and Paton (2015a, June 15). Discovering brand impact. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/discovering-brand-impact-8425


Videos

Discovering brand impact

The world creates 2.8 quintillion bytes of data per day from unstructured data sources like consumer complaints and feedback, text, messages, email and documents, survey and social media posts.Gartner defines unstructured data as content that does...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Henry Cheang, Stephen Paton
June 15, 2015
×

Citation

Cheang and Paton (2015a, June 15). Discovering brand impact. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/discovering-brand-impact